THE GROVE – Fashion might be considered women’s territory, but the minds behind Gent! are working to change that.
On Saturday afternoon, vendors invited by Gent! gathered at Urban Chestnut Brewery to display their items to the public.
Dwight Carter, one of the producers for the event, said that Urban Chestnut was a great place for them to hold an event like this because of the foot traffic. “This is a great venue. Because it’s a Saturday afternoon. People are watching the Cardinal’s game. We get a really good flow. People love hanging out here, as you can see,” he said.
Gent! got its start with a fashion show five years ago and then a multi-day event that began two years after that, Carter said they hope to offer men options they might find appealing.
“Everything is geared toward or around men, cause a lot of pop-up shops are geared toward women,” Carter said, adding that with these events, they wanted something for the guys. When they began doing the multi-day events, they added in a barber competition and a fashion show on top of the pop-up shop.
In 2018, a study titled “The Glass Runway,” revealed that only 14% of the biggest fashion brands were headed by a woman. Yet, with all the men heading up the fashion industry, very little of the pop-ups or brands seem to be focusing on men.
Carter said that, though women might like some of the merchandise at the Gent! pop-up shop, a lot of it was stuff he hoped would interest men. He pointed out specifically a line of t-shirts that featured “the Monsters of Rock,” designed by Adam Bertels.
“It’s the alphabet and every letter represents a band… Like for David Bowie it’s a ‘B’ and it looks like David Bowie,” he said, adding of all the products featured at Gent!, “Men would love all this stuff.”